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Yahoo! en Español and Sony Music Latin partner on Branded Entertainment.

By: HispanicAd

Yahoo! en Español and Sony Music Latin announced a strategic partnership to develop and distribute a series of branded entertainment programs, which will premiere in early 2013. The partnership will bring jointly-produced, exclusive videos and digital music programming to the U.S. Hispanic audience — the fastest-growing demographic in the nation.

The portfolio of programs developed by Yahoo! en Español and Sony Music Latin will include beauty, cooking, lifestyle, dance and music, and will be aired exclusively on the OMG! en Español and Mujer channels across Yahoo! en Español. Sony Music Latin brings to the table a star-studded roster of talent to the partnership, including Shakira, Ricky Martin, Chayanne, Marc Anthony, Pitbull, Julieta Venegas, Cristian Castro, Franco de Vita, Ricardo Montaner, Victor Manuelle, and other top figures in Latin music entertainment.

“At Yahoo!, we help connect users with the information and experiences that they love, and for our Latino users, music and celebrities are a core part of their daily lives,” said Javier Garcia, general manager of Yahoo! U.S. Hispanic business. “We are thrilled to partner with Sony Music Latin to continue bringing premium, customized Hispanic content to the millions of Latinos who come to our site daily.”

“The ever changing landscape of the entertainment industry is bringing innovative opportunities to the table like this ground-breaking partnership with Yahoo! en Español, another premiere player in the entertainment space,” said Ruben Leyva, Senior Vice President of Business Development for Sony Music Entertainment Latin Iberia. “We are very excited about the unlimited potential of combining our talent roster with Yahoo!’s international platform.”

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